Origin Digital Creative Agency - Mobile | Web | Digital
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We are Creative, Passionate, Smart and Experienced.
Above All We Make Digital Which Delivers

Origin Digital produces remarkable and profitable digital strategies. We leverage technologies and good ideas to enable our customers to 'win' no matter what size their budget is.

10 people 72 years experience 3.7 beards

Glasgow Subway

Developed natively for iOS and Android, iShoogle is designed to increase footfall and usage of the Glasgow Subway.

BBC PROMS WEB APP

This year the BBC commissioned Origin Digital to develop a proof of concept and subsequent web app which delivered real-time guide notes and social media updates to Proms.

Cornmarket Insurance UK

We have been doing some great work with Cornmarket Insurance (formerly Adelaide) to implement a creative digital strategy which will increase customer acquisition and brand awareness.

Beaver Brooks

We partnered with Beaverbrooks through key stages of their online development.

O'Neills

We were delighted to kick off our partnership with O’Neills by undertaking a full social media strategy and policy development piece.

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OUR CLIENTS

The Importance Of The Delivery Experience

By | ecommerce | No Comments

As we discussed before in a blog in Jan “Why the Ecommerce Experience Doesn’t Stop on the Thank You Page”.  An article released by Econsultancy reveals just how important the delivery experience is.  Delivery is crucial. A smooth and confident fulfilment process is key to a retailer’s success in retaining and meeting customer’s expectations. Unfortunately for the vast majority of retailers it’s also an area where they have less direct control, having to outsource to third party couriers.

So what do consumers want from delivery? 

In a nut shell –

  • Clear, accurate tracking online.
  • Informative, proactive communication (text, phone or email updates).  SMS can be great for this.
  • Good levels of communication when problems (inevitably) occur.
  • Non premium rate phone numbers to call at the courier.
  • Greater levels of support from the retailer. Retailers cannot palm off responsibility to the courier, the customer didn’t have a choice of courier – the retailer did and customers will hold the retailer, not the courier responsible – so be proactive and own the issue.

Speed of delivery is also important, but cost of shipping is a major cause of basket abandonment, particularly when the full charge isn’t made clear up front.

Speed of refund and ease of returns will also have a huge impact on returning customers, so in a competitive marketplace, delivery and returns are ways for retailers to differentiate themselves.

As a keen online shopper I know who I will and won’t use, based on quite a few of the above criteria missing from my shopping experience.  A smooth shopping experience will see me happily return, store details and set up a shopper account without issue, for those who have easily confirmed my purchase and disappeared, with me waiting expectantly, and unsure of my delivery – well, they are but a distant disgruntled story I’ve shared with friends and colleagues…

The iPhone 6 – A Huge Success For Apple

By | digital content | No Comments

If 2014 goes down as the year when smartphone sales globally passed the whopping 1 billion mark (1.2 billion, to be exact, from a total of 1.9 billion mobile phones overall), Q4 will go down as the quarter when Samsung lost its footing as the world’s leader in the category for the first time since 2011. Apple reins as leader.  The iPhone 6 has firmly established its success as a device.

A closer look at the figures shows that Apple sold 75 million devices – 2 million more than the Korean giant Samsung (with 73 million), which may not seem a huge amount in global terms but compare that with the year before and you can see market share slide to Apple.  In 2013 Samsung sold over 83 million smartphones led by its Android-based Galaxy line, while Apple sold only 50 million devices. Samsung’s market share has dropped 10 percentage points over the year. But with the introduction of the iPhone 6, things have changed.

Some of this can be attributed to the fact that Apple has made huge progress in the Chinese market, which saw the company record one-quarter of smartphone sales in urban areas of the world’s largest smartphone market for the first time, according to new figures from Kantar. China aside, Apple saw significant growth across Europe and the U.S. Apple is on the rise – again…

So as we all settle into the Apple family (sigh…), what will Samsung do?  They need a game changer in order to claw back at least some market share, but will their dispensing of many of traditional features from the Galaxy S6 phone, such swapping out waterproofing and replaceable batteries for a metallic body and sleeker design be enough? Remains to be seen…