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programmatic advertising trends

A Race to the Top for the Ad Tech Giants

By: Kathryn McIntosh On: August 30, 2018

Marking Your Own Homework Is A Thing Of The Past The buzz of independent verification has been around for a few years now and is a key factor for many brands when quantifying how they spend their media budgets. Viewability, brand safety scores, completion rates, data verification, to name a few, are all hot topics […]

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digital product fundamentals

The Fundamentals of Building Digital Products

By: Jonny Kelly On: July 27, 2018

This is a short introduction and won’t answer everything, but it includes some key tips to improve your chances of building a successful digital product and avoid some common pitfalls. What is a digital product? OK, we could get into a confusing explanation from the get go, but lets not. For the purposes of this […]

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Mobile UX & User Interaction Guidelines

By: Jerry Staple On: July 2, 2018

Mobile UX We are now living in a mobile first world and therefore paramount that User Experience (UX) on mobile is carefully planned and catered for. Origin Digital has been creating apps ever since Apple allowed third party apps into the app store since 2008. To help our design and technical teams plan we have […]

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digital dna 2018 - origin digital

The Digital Future: Digital DNA 2018

By: Natalie Gray On: June 13, 2018

Digital DNA 2018 Digital DNA has successfully grown over the years to become one of the biggest tech events in Belfast. Each year delegates can enjoy a range of digital themes whilst learning from global speakers and industry thought leaders and specialists. We’re really excited to exhibit this year. If you’re going along, make sure […]

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snapchat for business - origin digital

Is Snapchat for Business Dead?

By: Patrick On: May 11, 2018

We’ve heard a lot of buzz around Snapchat lately: first, their latest update sent users into a frenzy, then Kylie Jenner’s famous tweet cost the company a reportedly 1.3 billion dollars and now they are beginning to roll back their redesign. These events, combined with the increase in people using Instagram stories makes us wonder… […]

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The Future Looks Healthy

By: Jonny Kelly On: March 27, 2018

The world of healthcare is under pressure, under-performing and under funded. Digital is crucial to improving the experience and outcomes for all stakeholders in an intelligent and sustainable way. Origin Digital want to help make that happen. We spend a lot of our time on commercial work. Thousands of hours coming up with ideas, experiences […]

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Meet Nuala Carland, a member of the production team here at Origin. Nuala joined Origin in October 2017 and is new to the agency world. But we’re really glad she chose to start her career at Origin. We grabbed her in-between building mobile applications to ask her a few questions. Tell us about yourself? I […]

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Meet Gareth Fisher, a member of the production team here at Origin. Gareth joined Origin in October 2017. Gareth himself has over 10 years agency experience as a UI/UX Developer and is responsible for bringing design concepts to life as websites, making them aesthetically pleasing and user-friendly. He enjoys music in his spare time, playing […]

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The Basics: Paid Search Campaign Set Up

By: Natalie Gray On: March 21, 2018

There was a time when Paid Search ads were considered harmful and users didn’t want to click on them in fear of corrupting their device. Now, it’s a completely different story. Users naturally expect adverts to appear so they can quickly find what they are looking for. If I [the user] run a Google search […]

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As the Beast from the East continues to cause havoc across the UK and Ireland, like mostly everyone we’ve been checking out the latest on social media. We couldn’t help but notice that whilst most brands are routinely dealing with queries and complaints, there are some who are showing that they still have time for […]

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