Client Benecol

Tagged as Creative & Technology


Benecol have been making delicious spreads and yogurts for almost 30 years and the brand is perceived strongly as a health product, but perhaps lacked the lifestyle application and aspirational appeal that an increasingly competitive marketplace needs.

Origin Digital partnered with London based agency, Threepipe to create a tasty new website for the iconic health food brand.

We were ecstatic at the prospect of working alongside such an established food group, helping them reposition and redefine such a high profile brand.

Benecol Objective

Produce a website which reflects them as a lifestyle brand and not just a health brand.

Provide features and content which stimulate ongoing engagement and provide value for fans.

What we did

Working in collaboration with ThreePipe in London and Benecol in Finland we defined the vision and objectives of the website, planned the user journeys and delivered a remarkable valuable user experience which communicates the brands message to its key audiences.

The website adds value to their daily lives with features like the Menu Planner and Tips and Inspiration for living healthier and happier lives.


We would love you to take a look at the new site: