Client Beaverbrooks Ltd

Tagged as Strategy & Consultancy

Beaverbrooks is an established retailer of branded jewellery for both male and female. We worked with them to achieve the following digital strategy objectives:

Beaverbrook’s Objectives

– Social Media Strategy

– Improve ROI of social

What we did

– Reviewed current social media approach

– Assessed current resource availability

– Reviewed all stats and audience research – Delivered Social Media Strategy in line with existing ecommerce campaign initiatives

– Introduced new KPIs, management tools, measurement and reporting systems


As a result of the social media strategy and training delivered to Beaverbrooks the Jewellers, their social media reach has increased substantially including a 78% increase in daily page likes and over 1 500% growth in Daily engaged users, monthly reach (28 day reach) has increased by over 215% in the 3 months following delivery and roll out of the strategy. 

“Jill’s strategic approach to digital has been valuable to our business on numerous occasions over the last 5 years. She gives a refreshing perspective on business challenges, delivered in a concise and relevant way.”

– Roger Fairhurst, Head of Multichannel & Marketing