Open + Direct

Client Open + Direct

Tagged as Creative & Technology , Performance & Marketing

Background 

On 1st February 2016, Open & Direct was purchased by Abbey Insurance Brokers (an existing client of Origin Digital) who now sits as part of the largest locally owned insurance broker in Northern Ireland. 

Objective 

  • Maintain continuity during the acquisition of Open & Direct and provide a seamless journey for both existing and new Open & Direct customers.
  • Grow the traffic and business leads generated online.

What we did for Open & Direct

We produced a new website, CMS and recalibrated the search strategy for Open & Direct.