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The Digital Future: Digital DNA 2018

By: Natalie Gray On: June 13, 2018

Digital DNA 2018 Digital DNA has successfully grown over the years to become one of the biggest tech events in Belfast. Each year delegates can enjoy a range of digital themes whilst learning from global speakers and industry thought leaders and specialists. We’re really excited to exhibit this year. If you’re going along, make sure […]

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Is Snapchat for Business Dead?

By: Patrick On: May 11, 2018

We’ve heard a lot of buzz around Snapchat lately: first, their latest update sent users into a frenzy, then Kylie Jenner’s famous tweet cost the company a reportedly 1.3 billion dollars and now they are beginning to roll back their redesign. These events, combined with the increase in people using Instagram stories makes us wonder… […]


The Future Looks Healthy

By: Jonny Kelly On: March 27, 2018

The world of healthcare is under pressure, under-performing and under funded. Digital is crucial to improving the experience and outcomes for all stakeholders in an intelligent and sustainable way. Origin Digital want to help make that happen. We spend a lot of our time on commercial work. Thousands of hours coming up with ideas, experiences […]


Meet Nuala Carland, a member of the production team here at Origin. Nuala joined Origin in October 2017 and is new to the agency world. But we’re really glad she chose to start her career at Origin. We grabbed her in-between building mobile applications to ask her a few questions. Tell us about yourself? I […]


Meet Gareth Fisher, a member of the production team here at Origin. Gareth joined Origin in October 2017. Gareth himself has over 10 years agency experience as a UI/UX Developer and is responsible for bringing design concepts to life as websites, making them aesthetically pleasing and user-friendly. He enjoys music in his spare time, playing […]


The Basics: Paid Search Campaign Set Up

By: Natalie Gray On: March 21, 2018

There was a time when Paid Search ads were considered harmful and users didn’t want to click on them in fear of corrupting their device. Now, it’s a completely different story. Users naturally expect adverts to appear so they can quickly find what they are looking for. If I [the user] run a Google search […]


As the Beast from the East continues to cause havoc across the UK and Ireland, like mostly everyone we’ve been checking out the latest on social media. We couldn’t help but notice that whilst most brands are routinely dealing with queries and complaints, there are some who are showing that they still have time for […]

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How To (Realistically) Increase Sales Using Data

By: Natalie Gray On: February 28, 2018

Increase Sales with Your Own Data Online shopping has dramatically changed how we as consumers spend money. With so much information readily available, we want visibility when it comes to getting more bang for our buck. Whether we’re browsing holidays or clothes, chances are we’re going to read reviews and shop around before we purchase. […]

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Great Companies Choose Origin

By: Natalie Gray On: December 12, 2017

Digital Project Wins As we continue to grow and innovate, we are delighted to announce that in recent months we have added some amazing new clients to our list of customers and friends. These include household names such as The Grand Opera House, Firmus Energy, Kingspan and world-class organisations such as Business in the Community. […]


The Big Apple App Store Update

By: Patrick On: September 7, 2017

Apple recently overhauled its App Store in more ways than one, firstly the platform was completely redesigned. And secondly, Apple got serious on copycat & one size fits all app shops. Here’s our walk through of Apple’s recent updates; Over the past year as part of an extensive housekeeping operation, Apple has removed hundreds of […]

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