• IDEAS & INSIGHTS

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The Future Looks Healthy

By: Jonny Kelly On: March 27, 2018

The world of healthcare is under pressure, under-performing and under funded. Digital is crucial to improving the experience and outcomes for all stakeholders in an intelligent and sustainable way. Origin Digital want to help make that happen. We spend a lot of our time on commercial work. Thousands of hours coming up with ideas, experiences […]

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Meet Nuala Carland, a member of the production team here at Origin. Nuala joined Origin in October 2017 and is new to the agency world. But we’re really glad she chose to start her career at Origin. We grabbed her in-between building mobile applications to ask her a few questions. Tell us about yourself? I […]

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Meet Gareth Fisher, a member of the production team here at Origin. Gareth joined Origin in October 2017. Gareth himself has over 10 years agency experience as a UI/UX Developer and is responsible for bringing design concepts to life as websites, making them aesthetically pleasing and user-friendly. He enjoys music in his spare time, playing […]

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The Basics: Paid Search Campaign Set Up

By: Natalie Gray On: March 21, 2018

There was a time when Paid Search ads were considered harmful and users didn’t want to click on them in fear of corrupting their device. Now, it’s a completely different story. Users naturally expect adverts to appear so they can quickly find what they are looking for. If I [the user] run a Google search […]

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As the Beast from the East continues to cause havoc across the UK and Ireland, like mostly everyone we’ve been checking out the latest on social media. We couldn’t help but notice that whilst most brands are routinely dealing with queries and complaints, there are some who are showing that they still have time for […]

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How To (Realistically) Increase Sales Using Data

By: Natalie Gray On: February 28, 2018

Increase Sales with Your Own Data Online shopping has dramatically changed how we as consumers spend money. With so much information readily available, we want visibility when it comes to getting more bang for our buck. Whether we’re browsing holidays or clothes, chances are we’re going to read reviews and shop around before we purchase. […]

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Great Companies Choose Origin

By: Natalie Gray On: December 12, 2017

Digital Project Wins As we continue to grow and innovate, we are delighted to announce that in recent months we have added some amazing new clients to our list of customers and friends. These include household names such as The Grand Opera House, Firmus Energy, Kingspan and world-class organisations such as Business in the Community. […]

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The Big Apple App Store Update

By: Patrick On: September 7, 2017

Apple recently overhauled its App Store in more ways than one, firstly the platform was completely redesigned. And secondly, Apple got serious on copycat & one size fits all app shops. Here’s our walk through of Apple’s recent updates; Over the past year as part of an extensive housekeeping operation, Apple has removed hundreds of […]

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The iOS 11 Features You Need to Know

By: Patrick On: August 18, 2017

Whether you’re an Android or an iOS lover here’s the Apple update’s you need to know. Particularly if you’re in the app development world! Off the back of the WWDC, several key updates are in the pipeline for Apple. Not to mention the new iPhone is launching today and it will be running IOS 11. […]

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What is a Content Strategy?

By: Patrick On: August 4, 2017

Content marketing has become one of biggest buzzwords of late, it’s up there with Millennials, Snapchat and viral marketing. But what is it? Content marketing in its simplest form, involves the creation and sharing of content that does not explicitly promote a brand, but instead stimulates interest in its products and services indirectly. Think of […]

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