BBC Proms App

Client BBC Northern Ireland

Tagged as Creative & Technology

Background

The BBC Proms is amongst the most popular cultural dates in the Belfast social calendar.

BBC NI wanted to extend the event to listeners at home and add another dimension to the listening experience whether at home or in the audience.

Objective

The main aim was to make the Proms more accessible, engaging and enjoyable for fans either at the event or at home.

What we did

We produced a mobile app which provided the user with ‘real-time’ explainer notes on the music being played and quick quizzes during breaks in the performance. The App also brought in social media feeds to engage the audience further and enable the listener at home to sample the atmosphere.

Results

Over 1000 users got involved and used the App on the night and the feedback was tremendous – Bravo!

 

Our audience demand and extremely high production value on the content and experiences we provide. Origin worked with us to produce a mobile companion App for the NI Proms which delighted over 1000 users on the night of the event.

– John McAliskey (BBC)