Abbey Insurance

Client Abbey Insurance

Tagged as Performance & Marketing

Abbey Insurance’s Objective 

Increase the contribution of digital to the Abbey Insurance’s Sales & Marketing strategy.

Abbey is the largest independent Insurance broker in Northern Ireland and has a huge customer base and branch network across the province.  Their branches and website provide a range of insurance options from travel, home, car, taxi and more.

Tactics 

We work closely with the Abbey marketing team on a daily basis to create and manage their digital strategy and deliver tactics which produce real results for the business. 

We have helped Abbey grow their online channel, maximise the effectiveness of their promotional campaigns and deliver value for both new and existing customers by employing a mix of elements including Paid Search, SEO, Display, Content, Social and Email.

2016 Results

Compared to 2015, we delivered:

  • 59.05% Increase in Website Sessions
  • 42.22% Increase in Organic Traffic
  • 166.15% Increase in New Customers 
  • 488.55% Increase in Customers who Started a New Quote

“The creativity and expertise of the Origin Digital team has been invaluable in helping us formulate a Digital Marketing strategy and set the platform to grow our ‘Click and Buy’ business and online service provision for existing clients.”

– Michelle McCutcheon – Marketing Manager